To describe your audience in an athlete media kit, show which account the figures describe, what was measured and when you collected it. Add a short explanation of the audience you create for, clearly separated from what your analytics actually establish. A useful audience section helps a potential sponsor assess relevance without asking them to decode a collection of screenshots.
This guide focuses on the audience section before a partnership begins. It is an editorial method you can use with the information already available to you, not a requirement shared by every brand. For the rest of the document, start with our grappling athlete media kit guide.
Start with the question a partner needs answered
Write down what the proposed partner would need to understand about your audience. A local business might want to discuss your connection with its area. A brand selling internationally might ask about countries or languages. Treat these as questions for the conversation rather than assumptions about what every sponsor values.
Choose a small amount of relevant information. If location matters, present the locations your account's reporting actually provides. If the data does not establish a local connection, explain your own local activity separately. Training in a city does not prove that your online followers live there.
Build one evidence card for each account
Keep a private record behind each public summary. Use the exact labels from the reporting screen and note whether the figures describe followers, viewers or another group. Do not quietly substitute one population for another to make the presentation simpler.
- Account: platform, handle and public link.
- Source: the reporting screen or export used.
- Scope: the population, date range or snapshot date shown.
- Selected information: the relevant figures and their original labels.
- Limit: what is missing or cannot be established from that screen.
Save the original evidence privately so you can check your wording later. Publish a clean summary rather than an unedited screenshot containing messages, notifications or unrelated account information. If a potential partner needs supporting material, review what you are sharing before sending it.
Separate your creative focus from measured audience data
You may make content for ambitious grapplers who balance work and competition. That describes your intended reader. Unless you have evidence about your followers' occupations and sporting goals, do not present that description as a measured breakdown of the audience.
A writing template can keep the distinction clear: “Content focus: [who you create for and what you share]. Account evidence: [platform and handle], [original metric label and value], [measurement period or snapshot date]. Not measured: [relevant information unavailable].” Replace the brackets with verified details; this is a template, not an example of a real athlete's statistics.
Keep platforms separate. A combined follower total should not be labelled as a count of distinct people when you cannot establish which accounts belong to the same person. Equally, avoid describing your academy's entire community as your own online audience.
Make a small audience section useful
If you have little demographic information, say so briefly. You can still explain your content focus and link to representative work. Our content portfolio guide can help you choose examples. The examples demonstrate what you make; they do not establish the age, location or purchasing intent of everyone who sees it.
Give each update a date and retain the previous version privately. Compare like-for-like information when you can. If you change the reporting window, account or metric, explain that change instead of presenting the difference as audience growth. Never turn an audience description into a promise about the response a future campaign will receive.
Our take: make your audience understandable before making it impressive
The strongest version you can prepare today is the one you can explain without adding qualifications after someone asks. A modest, clearly labelled section is a practical starting point for a specific conversation.
- Choose one question. Decide what a relevant partner needs to understand about your audience.
- Record the evidence. Make an account card with the original labels, dates and limitations.
- Write two separate statements. Explain your content focus, then present what is actually measured.
- Check the public version. Remove private information and ask a fresh reader what the figures do and do not show.